Geezz. As much as I love the new media technology that is available to us these days, I definitely do not enjoy learning about it. 50 pages of reading down, plenty more to do. The high lighter pens are running out and whats more, I really don't understand the programmes behind the technology. Web 2.0 what?! E-commerce who?! And who even knows about fashion in the virtual world?! Please somebody complete this essay for me!!